"To be a leader and role model in a broad-based
integrated financial services business."
The 4 pillars of our vision that will help us achieve
To be a leader – we are committed to being
a leader in all facets of our businesses, rather than being just
another participant in this race.
To be a role model – we will not become
leaders by cutting corners or making compromises. Whatever we do,
we will strive to be the best in class. And if we are the best,
then our customer will have no reason to go elsewhere – therefore
our leadership is assured, on pure merit.
To be a broad-based player – we are
committed to meeting all the felt and unfelt needs of our target
customer. And thereby, we can retain him or her across their needs
We aim to be an integrated player –we
believe that this approach gives us a competitive edge through
sharing of best practices, deriving cross – business synergies
providing talent pool with world of opportunity to grow.
Our customers place a lot of trust when they choose us
as a partner for fulfillment of their dreams - be it buying a
dream home or investing their hard earned money in mutual funds or
for meeting their retirement or child's education or
needs or taking a business loan for expansion. At Aditya Birla
Capital, our endeavor is to become a preferred financial services
brand of choice for all our customers’ needs across their life
cycle - a brand that customers will not only just trust but also
happily endorse. Keeping this customer insight in mind, we have
created a unique strategy & structure to present our spectrum
businesses and offerings under one virtual brand. From a customer
perspective, this offers simplicity & convenience. For our
employees, we offer a world of growth opportunities across all our
financial services offerings. And to our shareholders, this gives
the reassurance that we will attract and retain our customers,
cost effectively, across their life-cycle needs.